Regional Sales Manager

Country United Kingdom
Responsible person(s) for the recruitment Victoria Gees-Thornton
City North of England
Job description

Main Job Objectives:

Management of customer accounts to achieve the agreed sales targets and strategic actions Transform the needs of the customer into a realistic project and meet customer expectations.

Key Tasks and Responsibilities:

Engage in various sales activities focussing on selling Industrial Equipment. Promote and support cross-selling (maintenance contracts, inspections, on call services). Prepare and implement action plans for effective search of sales leads and penetrate new markets. Implement company sales and service strategy to achieve sales and profit targets. Identify, research and contact prospective customers to build positive relationships to generate future sales and service business. Visit existing and new customers, building and maintaining good customer relationships within assigned area. Making and following up offers/quotations using company IT tools and processes. Develop long term sales and adapt sales activities so that all objectives are met. Actively discuss the safety aspect at customer sites to ensure a safe working environment. Create, update, report and summarize all of your activities in CRM at least weekly so that your sales funnel is accurate and up to date. Other tasks as assigned by your Line Manager.

General Responsibilities:

Implement good management practices such as planning and control. Identify any specific problem areas within your field of responsibility and implement preventive actions to prevent reoccurrence. Ensure that business is conducted within the requirements of all Company Policies.

Health and Safety

Adhere to all Company Policies and Work Instructions as appropriate. Report all accidents/incidents and near miss situations immediately to your Line Manager. Actively participate in team meetings and problem solving. Communicate improvements, suggestions or safer working practices.

Key Customers / Stakeholders:


Industrial Equipment

Internal and External Customers

Collaboration Partners /Networks:

Third party contractors

What we expect from you


Ideally you need a degree or at least an HND in a relevant technical subject. Alternatively, you could have expert market knowledge gained from experience in design or manufacturing. Chartered Institute of Marketing (CIM) Advanced Certificate in Sales Management or Diploma in Professional Sales or; Level 5 Diploma in Strategic Sales (Sales Management or Key Account Management) or; Managing and Marketing Sales Association (MAMSA) Advanced Diploma in Sales Management.


Substantial experience in the business development arena of B2B sales of capital and contractual goods and services. At least 5 years’ experience in a Key account, Projects or Technical Sales role.


There is a strong need to be independent and focused. Excellent negotiation and presentation skills. Effective verbal and written communication skills at all levels.

Additional information

Business Travel: